Not a lot of faculty know what HT or HTRC are.
There has been a dramatic increase in interest in digital humanities, digital publishing and text-analysis type of projects. This is mostly from junior faculty and graduate students, but of late there has also been a surge of interest among advanced undergraduates.
Video tutorials that HTRC is developing will be useful for users. There is an "audience question": many find the HTRC tools to be fairly limiting, especially in comparison with commercial tools.